How We Use Your Information
We use information in the file we maintain about you, and other information we obtain from your current and past activities on the Site, to provide to you the services offered by the Site; resolve service disputes; troubleshoot problems; measure consumer interest in our products and services, inform you about online and offline offers, products, services, events and updates; deliver information to you that, in some cases, is relevant to your interests, such as product news; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce the Terms; provide you with system or administrative messages, and as otherwise described to you at the time of collection.
We may also use information about you to improve our marketing and promotional efforts, to analyze Site usage, to improve our content and product offerings, and to customize the Site’s content, layout, and services. These uses improve the Site and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Site.
What Information Do We Collect?
Our primary purpose in collecting information from you is to provide you with a safe, smooth, efficient, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience safer and easier. We only collect information about you that we consider necessary for achieving this purpose. We do not collect any credit card or other permitted payment method information from you – all payment processing is done by our third party payment processors.
In general, you can browse the Site without telling us who you are or revealing any personal information about yourself. Once you become a registered User or begin to make a purchase from the Site, we require you to provide various contact and identity information and other information as indicated on the relevant forms on the Site, and you are no longer anonymous to us. Where possible, on these forms we indicate which fields are required and which fields are optional. In addition, as you use the Site, you can from time to time enter or send to us personal information.
You always have the option to not provide information by choosing not to become a User or by not using the particular feature of the Site for which the information is being collected.
We also automatically track certain information about you based upon your behaviour on our Site. We use this information to do internal research on our users’ demographics, interests, and behaviour to better understand, protect and serve you and our community. This information may include the URL that you just came from (whether this URL is on our Site or not), which URL you next go to (whether this URL is on our Site or not), your computer browser information, your IP address and your location.
Following your registration on the Site, you can review and change your information in your account area. If you disclose personal information on the Site and wish to have it removed, please contact us at the support contact information posted on the Site.
Our Disclosure of Your Information
We will not sell or rent your personally identifiable information to third parties without your explicit consent. The following describes some of the ways that your information may be disclosed in the normal scope of business to provide our services:
Anonymized Aggregated Data. We aggregate and anonymize data and use and disclose such information for a variety of purposes. However, in these situations, we do not disclose any information that could be used to identify you personally.
Public Areas of the Site. All of your activities in the public areas of the Site will be identifiable to your User ID, and other people can see your published content.
Subsidiaries and Affiliates; Service Providers. We may from time to time use the services of affiliates, subsidiaries and unrelated service providers in the operation of the Site, and may disclose your information to them in the course of our use of their services. For example, we may use the services of third-party hosting companies to host the operation of the Site. This may involve the hosting of data, including your information, on servers operated by those hosting companies. We take care to use only service providers that we believe are reputable and able to live up to our and your expectations, including about the handling of confidential information.
Sale of Business. We may also disclose your information to the acquiror or its agents in the course of the sale of our business. If we do this, the disclosure will be subject to confidentiality arrangements customary in such transactions.
We strive to protect your personal information. For security of transactions, we use the Secure Sockets Layer (SSL) protocol, which encrypts any personal information you enter into registration forms on the Site. The encryption process protects your information, by scrambling it before it is sent to us from your computer. We also make commercially reasonable effort to ensure the security of your personal information on our system. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot warrant the security of any information you transmit to us.
We will retain your information for as long as your account is active or as needed to provide you services.
Our goal is to retain your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements; this retention period may extend past the point at which you close your account.
The criteria that will be for determining periods of retention will be based on the type of data. For example, data relevant to accounting information will be retained for at least 7 years, whereas temporary cookie data of a Site visitor may not be retained at all.
Other Information Collectors
International Transfers of Personal Information
We store personal information about Users within Canada, the United States and in other countries and territories. To facilitate our operations, we may transfer and access such personal information from around the world, including from other countries in which we have operations. Therefore, if you are a resident of the European Economic Area (the “EEA”), your personal information may be processed outside of the EEA and in countries which are not subject to an adequacy decision by the European Commission and which may not provide for the same level of data protection as the EEA.
In this event, we will ensure that the recipient of your personal information offers an adequate level of protection, for instance by entering into standard contractual clauses for the transfer of data as approved by the European Commission (Art. 46 GDPR), or we will ask you for your prior consent to such international data transfers.
We have implemented safeguards to ensure an adequate level of data protection where your personal information is transferred to countries outside the EEA. For further details on the transfer of your personal information, including a list of the organizations with whom said information may be shared, please reach out to our team at the email address provided below.
Residents of the EEA and the State of California
If you are a resident of the EEA or the State of California you may have additional rights relating to the privacy of your information. We comply with the privacy laws applicable to residents of the EEA and the State of California. Please contact us at the email address provided below if you have questions about your rights or wish to exercise them.
It is our goal to make our privacy practices easy to understand. If you have questions, concerns or if you would like more detailed information, please email our privacy officer at [email protected]