"If you make them call the next day, fax in an order or stop by your show
room, you've probably lost the sale."

Many websites, even those that are beautifully designed and developed, lack an element of interactivity. This can often mean the difference between just having a visitor and making a sale.

"Most people think “selling” is the same as “talking”. But the most effective salespeople know that listening is the most important part of their job."
Roy Bartell